As most producers with small operations concentrate sales in potted plants for retail nurseries and direct sales to consumers, the market for fresh-cut herbs has increased dramatically. Rosemary, basil, oregano, thyme and lavender are currently the top sellers for herb growers statewide. Fresh-cut herbs found their first market with specialized hand-sells to restaurant operations. Also, fresh-cut herbs have become extremely popular at farmers markets statewide, where most farmers sell out their supply quickly. Many Texas growers have also experienced success with supermarket chains, and in many cases commit their entire harvests of fresh-cut herbs for a growing number of super-sized, upscale grocery stores. The possibilities seem untapped as farmers currently view herb farming as a supplement to their existing operations. You most often see commercial herb farming in Texas as a companion to fresh-cut flower operations.

Many producers choose greenhouse set-ups due to the sometimes delicate nature of the plants. Some producers raise herbs outdoors from spring to fall or year-round where winters are mild. The Rio Grande Valley and East Texas in particular offer perfect climate for year-round operations. Farm acreage varies from one to 25 acres. As more Texas farmers commit to herb cultivation, Texas can only see continued development of this diverse and virtually untapped commodity.